The Kids' Bike Test

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  • Buzz + Honors
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Meet Our Testers

Client
Salling Group
Agency
M2 Film

SCO is also for children
How do you engage bike-happy children and their parents at the same time? Well, together with the "SCO cykler" team from Salling Group, we decided it might be fun to have the children themselves test the bikes and give a little review.

An unboxing, review and entertainment film all in one
In the films, we meet Bertil, Clara, Nikoline, and Kalle - small kids between the ages of 6 and 10 - as they unpack their bike, take it for a ride and give it a review. As the Danish proverb goes: "From children will you hear the truth." - and sometimes the truth can even be quite entertaining.

It drives at a speed of 100!
Bertil

Touch points

  • Online
  • Social Media
  • Web

Want to know more?

The team

Louise Elle
Account Director
M2 Film
Casper Lind Christensen
Visual Production
M2 Film
Kristian Førland
Motion Art Director
M2 Film

Action speaks louder than words. No matter the screen size.

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